COOKIES POLICY FOR TOP MARKS AI LTD

Last Updated: April 2, 2025
Company Number: 11580241

1. Introduction

Welcome to TOP MARKS AI LTD ("we," "our," or "us"). This Cookies Policy explains how we use cookies and similar technologies to recognize you when you visit our website and use our AI marketing software platform ("Services"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

2. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by us are called "first-party cookies." Cookies set by parties other than us are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your device both when it visits the website in question and also when it visits certain other websites.

3. Why We Use Cookies

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Services to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Services and provide personalized features. Third parties serve cookies through our Services for analytics, personalization, and advertising purposes.

The specific types of first and third-party cookies served through our Services and the purposes they perform are described below:

3.1 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Services. They help us to know which pages are the most and least popular and see how visitors move around the Services.

NameProviderPurposeExpiry
_gaGoogle AnalyticsUsed to distinguish users for analytics purposes2 years
_ga_PZC18JFMHQGoogle AnalyticsUsed to maintain session status for analytics2 years

3.2 Advertising Cookies

These cookies may be set through our Services by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

NameProviderPurposeExpiry
_fbpFacebookUsed by Facebook to deliver advertisements, measure their effectiveness and provide analytics services3 months

3.3 Functionality and Service Cookies

These cookies enable the Services to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our Services.

NameProviderPurposeExpiry
__stripe_midStripeFraud prevention and detection for payment processing1 year
__stripe_sidStripeMaintains session state for payment processing30 minutes
AMP_MKTG_7aaf0abbadAmplitudeStores marketing-related information for analytics platform1 year
AMP_7aaf0abbadAmplitudeStores session and user information for analytics platform1 year

3.4 Chat and Support Cookies

These cookies are used to provide customer support functionality on our website.

NameProviderPurposeExpiry
TawkConnectionTimeTawk.toUsed by the Tawk.to live chat widget to measure connection timeSession
twk_uuid_63f6363131ebfa0fe7eebafbTawk.toStores a unique identifier for the Tawk.to chat service6 months

4. How Can You Control Cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager that appears when you first visit our Services.

Browser Controls

Most web browsers also allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer's website.

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

5. Do Not Track

Some Internet browsers - like Internet Explorer, Firefox, and Safari - include the ability to transmit "Do Not Track" or "DNT" signals. Since uniform standards for "DNT" signals have not been adopted, our Services do not currently process or respond to "DNT" signals.

6. Cookies That Have Been Set in the Past

If you have disabled one or more cookies, we may still use information collected from cookies prior to your disabled preference being set; however, we will stop using the disabled cookie to collect any further information.

7. UK Legal Compliance

Our use of cookies complies with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR). We collect consent for non-essential cookies before placing them on your device, except where strictly necessary for the provision of a service explicitly requested by you.

8. Changes to Our Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

9. Contact Us

If you have any questions about our use of cookies or other technologies, please email us at info@topmarks.ai or by post to:

TOP MARKS AI LTD
Harben House Harben Parade
Finchley Road
London, NW3 6LH
United Kingdom

10. Further Information

For more information about how we process your personal data, please refer to our Privacy Policy.

We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies. Learn more in our Cookie Policy.